Bootstrap Marketing For Entrepreneurs-101

20/05/2010

Lorna Li is the Marketing Manager of Salesforce.com, the leading Customer Relationship Management (CRM) tool. Discussed on the show were several topics helpful for small businesses (SMB) getting started with a web site, including: selecting a domain name, keyword research / discovery, site structure, how to get the right site design, choose the right web host, find consultants and even selecting the best plugins to save you time.

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60 Resources For First Time Entrepreneurs – The Entrepreneur’s Handbook

30/12/2009

In previous time, I’ve shared tons of resource for entrepreneurs and you know when you’re in business you need to grow venture capital for your organizations or  business firm, have to understand and know about legal issues and accounts management, web design and internet marketing, advertising and lots of issues.  However, one of my favorite writer Neil shared something cool resource for the web users. I wish you really enjoy it.

Neil Patel is the co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics. Through these 2 companies he has helped large corporations such as AOL, General Motors, Hewlett-Packard and Viacom make more money from the web. By the age of 21 not only was Neil named a top 100 blogger by Technorati, but he was also one of the top influencers on the web according to the Wall Street Journal

As a first time entrepreneur you probably have tons of questions. And every time you do a Google search for an answer you are bombarded with too much information and in some cases that information contradicts other things you have heard. Due to this, I have created a list of 54 resources that should help you out.

Legal & Accounting

Legal and accounting issues may not seem important when you are starting your company, but they are. Legal and accounting mistakes that you make early on can haunt you for years and can be expensive to fix. So if you are going to start a company you should do things right from the get go.

  • S Corp. vs. LLC: Which Structure is Right for Your Business – Determining the type of legal structure for a new business can be daunting for entrepreneurs and small business owners. Learn more about S Corporations and Limited Liability Companies (LLC), and decide if one of these business structures is right for you.
  • Legal Zoom – a cheap way to get incorporated.
  • Findlaw – a directory of all the lawyers throughout the US.
  • Bookkeeping 101: Debits and Credits – Accounting ends with score keeping but begins with record keeping. The first task of accounting is to accurately record transactions. Transactions are events that change the composition of a firm’s assets, liabilities, and equity.
  • Accounting Basics – This explanation of accounting basics will introduce you to some basic accounting principles, accounting concepts, and accounting terminology.
  • Docstoc – A free place to get legal documents and templates which can drastically help reduce your legal fees and in some cases allow you to do some legal stuff yourself.
  • You’ve Been Sued: What Do You Do? – Everything you wanted to know about being sued.
  • Opening a Business Bank Account – Business bank accounts and your identity.
  • Closing Down Your Business Permanently – If you’re shuttering your business for good, there’s more to it than drawing the blinds.
  • Legal Issues to Consider When Starting Your Business – There are a multitude of legal issues to think about when it comes to starting your business. Everything from your business name to its structure to its operation has legal implications.

Web Design

Design is something we tend to take for granted. Not only is important for your website to look good, but you also want to make sure it is usable and converts.

Internet Marketing

You can have a great product or service, but if no one sees it you will never make any money. Now this doesn’t mean you have to hire a marketing firm to help you out, but you could learn some basic things about Internet marketing.

Hiring Employees

When you don’t have much cash in the bank, you can’t afford to make hiring mistakes. Sooner or later you are going to have to hire a few employees, so you better know what to look for.

Raising Venture Capital

Raising money can be a pain in the ass, especially if you have never done it before. If you want to raise money, you need to know the basic terminology that venture capitalists use, how to create a pitching deck, and how to get in front of venture capitalists.

  • Vfinance – A directory of venture capitalists, angel investors, and business plan templates.
  • Forbes Midas List – A list of the top 100 venture capitalists for the year 2009.
  • The 10/20/30 Rule of PowerPoint – Before you make a powerpoint that showcases your company and how much money you are raising, you should read this.
  • How to Raise Venture Capital – An detailed overview on how you can raise money.
  • Venture Hacks – A blog for entrepreneurs that discusses everything about venture capital.
  • The Funded – An online community of entrepreneurs to research, rate, and review funding sources worldwide.
  • How To Raise Venture Dollars – Ben Elowitz who has raised over 40 million dollars breaks down the tricks to raising money.
  • Paul Graham – Awesome essays about venture capital and entrepreneurship.

General Business Advice

Other entrepreneurs have already solved many of the problems you are going to face. So when you run to into these generic problems, here are some websites you can turn to.

Living The Frugal Life

Although it may sound sexy to be an entrepreneur, most entrepreneurs don’t make a ton of money. You are going to have to learn to live a frugal life so that you can continue to do what you love and not worry about paying your mortgage.

Conclusion

There are a ton of resources out there for first time entrepreneurs, but these are the main ones I use. Do you have any other recommendations?

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Startup Marketing: Getting Off The Ground Floor

8/11/2009

Today, I’m looking for web strategy, how web startup’s strategy works,  the structure of strategy and different functions of strategy in Business. But, today I got What Makes A Great Startup?, and I found few interesting in Sean’s post. See the interesting Sideshow, you really enjoy it.

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Should Avoid Five Marketing Mistakes

10/03/2009

We can learn from our mistakes. If we don’t — that would be a big disaster in near future. I just came from problogger where guest writer, John Robinson posted about five mistakes which happening when we are on marketing and it makes us unsuccessful.

Read the rest of this article »

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Seth Godin On Tribes

6/03/2009

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they’re enabling countless new tribes to be born—groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals— people just like you who have passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a “sheepwalker”—someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don’t do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers. . . . It’s not easy, but it’s easier than you think.

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